Post by account_disabled on Dec 7, 2023 5:13:56 GMT -6
What could be worse? Make the customer realize that they have been scammed. This was the case for one of the largest clothing stores in Poland, which used a suite of tools from companies such as , , , and , in a marketing automation campaign. The whole problem lies in the wrong setup of sending emails to people who did not complete the purchasing process and abandoned their cart at some stage. The machine is set up to check the monitored contact's visits to the website and the items he or she has selected from the store's assortment.
If he sees a page like this: Purchase Confirmation Page Purchase Confirmation C Level Contact List Page (Source: ) No redirect activity is initiated. If this is not the case, one hour after abandoning the cart, the potential customer will receive an email with a discount on the purchased item. For the company described, the appropriate exclusions were not set, i.e. the contact visited the confirmation page. An email is sent to everyone who adds an item to their cart.
Whether they purchase it or not. Before they knew it, dissatisfied customers started attacking of the discount they were given, and when the company refused, apologized, and tried to explain itself, social media channels started flooding with negative opinions. Conclusion One conclusion can be drawn from the analysis of the above examples: marketing automation involves the individual use of available tools. Although automated services are becoming a standard in the market and no one is surprised by messages sent at key moments of user customer interaction with the company, realizing that the king is naked is not cool. After all, no one likes to be treated the same as everyone else.
If he sees a page like this: Purchase Confirmation Page Purchase Confirmation C Level Contact List Page (Source: ) No redirect activity is initiated. If this is not the case, one hour after abandoning the cart, the potential customer will receive an email with a discount on the purchased item. For the company described, the appropriate exclusions were not set, i.e. the contact visited the confirmation page. An email is sent to everyone who adds an item to their cart.
Whether they purchase it or not. Before they knew it, dissatisfied customers started attacking of the discount they were given, and when the company refused, apologized, and tried to explain itself, social media channels started flooding with negative opinions. Conclusion One conclusion can be drawn from the analysis of the above examples: marketing automation involves the individual use of available tools. Although automated services are becoming a standard in the market and no one is surprised by messages sent at key moments of user customer interaction with the company, realizing that the king is naked is not cool. After all, no one likes to be treated the same as everyone else.