Post by arfantseo501 on Jan 8, 2024 21:59:50 GMT -6
Surely he doesn’t want to lose gigs to his competition Every year or two someone will manage to convince Lester to give social media a go. They offer to run his page for him or know a great social media manager who’ll do it. Sometimes he even does it himself. The same thing happens every time. After a couple of weeks of “engaging” with his “audience” he starts to get messages from people interested in hiring him for a show. Success Well no.
When the people who message him find out that a show costs € rather than they look elsewhere. crowd at gig Everyone in the crowd might love the band... but they can t hire them for a private performance. The problem is that he has two audiences the people who have seen him perform and like his act and the people who are prepared to pay his rates. on Country Email List social media the second aren’t. Corporate bookers don’t look to Facebook to find entertainers. This gets to the root of the problem most of his competitors are either targeting a lower price point or are going after Facebook Likes just because they feel good. For Lester there really isn’t a social media strategy that’s going to pay off. Social media is a waste of his time. He s better off spending investing his energy elsewhere.
Let s look at how this example applies to you and your small business. Why Are You Using Social Media To work out whether social media is worth it for your business you need to work out why you’re using it and what you hope to achieve. There are plenty of good reasons to use social media but the three broad categories they’ll fall into are To reach new customers clients partners. To stay engaged with existing customers clients partners.
When the people who message him find out that a show costs € rather than they look elsewhere. crowd at gig Everyone in the crowd might love the band... but they can t hire them for a private performance. The problem is that he has two audiences the people who have seen him perform and like his act and the people who are prepared to pay his rates. on Country Email List social media the second aren’t. Corporate bookers don’t look to Facebook to find entertainers. This gets to the root of the problem most of his competitors are either targeting a lower price point or are going after Facebook Likes just because they feel good. For Lester there really isn’t a social media strategy that’s going to pay off. Social media is a waste of his time. He s better off spending investing his energy elsewhere.
Let s look at how this example applies to you and your small business. Why Are You Using Social Media To work out whether social media is worth it for your business you need to work out why you’re using it and what you hope to achieve. There are plenty of good reasons to use social media but the three broad categories they’ll fall into are To reach new customers clients partners. To stay engaged with existing customers clients partners.