Post by account_disabled on Oct 21, 2023 22:25:51 GMT -6
Influencers are, as the name suggests, famous people with a large following on social networks and are often able to create content that reaches millions of people. Over the years, many companies have started collaborating with influencers to introduce new products and services to a wide audience. The size of the audience is the factor that has contributed most to the explosion of this industry. However, paradoxically, the influencers who can now be defined as 'traditional' are not always the most suitable for carrying out successful marketing operations.
While it's true that an influencer with millions of fans can potentially translate into millions of clicks, in reality your goal shouldn't necessarily be to increase traffic to your website. Your objective must be to attract to your website mainly all those people with the greatest probability of transforming from visitors/users into customers. And this is seo expater bangladesh ltd why a new trend is quickly emerging that actually goes against the trend and forgive the pun , namely investing in micro influencers. Micro influencers tend to be people who do not have as large a following as macro influencers hence the name , but who are experts, or rather, profound connoisseurs, of a specific industry, be it for example video games, musical, artistic, culinary the list is virtually endless.
Being a micro influencer means having an objectively smaller audience if we are talking purely about numbers and data, but the very nature of these smaller communities means that they are much more active both in interacting with the reference micro influencer and between them. The indirect advantage in investing in a collaboration with micro influencers is also offered by the financial request for a sponsorship or a promotion. Expectations will obviously be different, because there is a very different budget to make available for a macro influencer with millions of followers or for a micro influencer with a few thousand followers.
While it's true that an influencer with millions of fans can potentially translate into millions of clicks, in reality your goal shouldn't necessarily be to increase traffic to your website. Your objective must be to attract to your website mainly all those people with the greatest probability of transforming from visitors/users into customers. And this is seo expater bangladesh ltd why a new trend is quickly emerging that actually goes against the trend and forgive the pun , namely investing in micro influencers. Micro influencers tend to be people who do not have as large a following as macro influencers hence the name , but who are experts, or rather, profound connoisseurs, of a specific industry, be it for example video games, musical, artistic, culinary the list is virtually endless.
Being a micro influencer means having an objectively smaller audience if we are talking purely about numbers and data, but the very nature of these smaller communities means that they are much more active both in interacting with the reference micro influencer and between them. The indirect advantage in investing in a collaboration with micro influencers is also offered by the financial request for a sponsorship or a promotion. Expectations will obviously be different, because there is a very different budget to make available for a macro influencer with millions of followers or for a micro influencer with a few thousand followers.