Post by account_disabled on Mar 4, 2024 22:43:21 GMT -6
Brahim El Ghotiss Categories Online communication , Shopping center marketing Eight tips to improve a shopping center's website The website of a shopping center is a core element of its communication and, unfortunately, there are many that have a messy appearance, neglected maintenance and outdated technology. The most traditional (and wrong) approaches lead us to think that a shopping center, when focusing on a physical purchase and an offline visit , should focus on channels other than the web. For this reason, some shopping center marketing managers believe that it is enough to 'have a website' and they do not allocate resources to keeping it updated with content and technology. In recent years, both the customer service of a shopping center, as well as public and marketing information, have been diverted to digital channels, which is why an online presence seems vital.
The differentiation between online and offline strategies does not make sense today. Due to its aggregating nature of different businesses, retailers and franchisees, a shopping center's website is of central importance for both the occasional and regular visitor. It is not surprising that their care seems to be a priority within the digital marketing BTC Users Number Data strategy of each center. The website of a shopping center is still a typical corporate page and, as such, collects organic traffic from search engines. But it is also the destination point for a significant percentage of social media traffic , as well as direct traffic redirected from in-person events and email marketing campaigns . These tools, in a significant percentage of cases, are not independent and depend on a web platform to expand content or functionality , effectively turning the website itself into the last point of the conversion funnel . Taking care of the website should be the number one priority All information that the user may require must be presented in a simple and accessible way on the website.
At Bannister Global we wanted to highlight eight points to ensure that your shopping center's website continues to attract customers and be attractive to potential operators. 1. Optimize the shopping center website for mobile Mobile is, by far, the most used medium by the shopping center web audience and the number continues to increase. When renewing or publishing your center's website, do not be guided by proposals with an attractive design prepared for desktop; This has a decidedly lower value than good usability on mobile devices . Converting a desktop website to mobile is decidedly more complex and usually produces a less satisfactory result than planning it from the beginning for mobile and then adapting it to desktop. Planning your website from the beginning with a mobile first approach will make the user experience more fluid and will save you the high costs of having to invest in an app at the wrong time. 2. Practical information, very accessible A good percentage of visitors only want to know the hours and location of the center.
The differentiation between online and offline strategies does not make sense today. Due to its aggregating nature of different businesses, retailers and franchisees, a shopping center's website is of central importance for both the occasional and regular visitor. It is not surprising that their care seems to be a priority within the digital marketing BTC Users Number Data strategy of each center. The website of a shopping center is still a typical corporate page and, as such, collects organic traffic from search engines. But it is also the destination point for a significant percentage of social media traffic , as well as direct traffic redirected from in-person events and email marketing campaigns . These tools, in a significant percentage of cases, are not independent and depend on a web platform to expand content or functionality , effectively turning the website itself into the last point of the conversion funnel . Taking care of the website should be the number one priority All information that the user may require must be presented in a simple and accessible way on the website.
At Bannister Global we wanted to highlight eight points to ensure that your shopping center's website continues to attract customers and be attractive to potential operators. 1. Optimize the shopping center website for mobile Mobile is, by far, the most used medium by the shopping center web audience and the number continues to increase. When renewing or publishing your center's website, do not be guided by proposals with an attractive design prepared for desktop; This has a decidedly lower value than good usability on mobile devices . Converting a desktop website to mobile is decidedly more complex and usually produces a less satisfactory result than planning it from the beginning for mobile and then adapting it to desktop. Planning your website from the beginning with a mobile first approach will make the user experience more fluid and will save you the high costs of having to invest in an app at the wrong time. 2. Practical information, very accessible A good percentage of visitors only want to know the hours and location of the center.