Post by account_disabled on Mar 13, 2024 2:57:11 GMT -6
From the most 'prime' location in Barcelona to a secondary road. Luxury not only seeks to relocate to larger premises, as firms such as Chanel or Dior are doing , as idealista/news reported, but also, on occasions, it takes a step back and decides to settle in premises further away from the 'high street' and opt for secondary locations. This has been the case of Escada, which has left Paseo de Gracia and has just sealed the lease of a commercial premises in Roselló , as sources close to the operation have explained.
This movement does not cease to surprise, since Escada is a luxury brand that, until now, shared a location with other brands such as Hermès, Pinko, Versace or Fendi , and will now do so with brands aimed at an audience with a much higher purchasing power. minor like Naulover, Elisa Rivera or Javier Simorra.
Escada, according to the same sources, has signed the Phone Lead lease for two commercial premises, located at number 220 Roselló Street, and which together do not add up to more than 250 m2. These establishments were until now occupied by the home fashion chain La Perla Gris and Gris Home.
Last year, Escada abandoned its premises on Paseo de Gracia, which was rented by the French firm Zadig&Voltaire, as reported by idealista/news. The firm has a commercial network of ten own stores in Spain, distributed in Barcelona, Madrid, Bilbao, Valencia and Marbella. In addition, the company also has corners in El Corte Inglés centers in Alicante, Barcelona, Bilbao, Palma, Valencia, Zaragoza, and Marbella .
Luxury, in a big way
Escada's movement in Barcelona is gradually changing from that of the rest of its competitors, since luxury has been demanding larger premises for months, specifically on Paseo de Gracia. The French luxury brands Chanel and Dior, along with the Italian brands Gucci and Versace , are looking for larger premises in one of the main shopping streets in Europe. According to industry sources, these four firms have stores that do not exceed 700 m2, and are looking for much larger establishments, a complicated task for real estate consultants due to the limited availability of premises.
Chanel now has one of the most emblematic luxury stores in Barcelona , since it is located at the foot of the Majestic Hotel and is one of the first to be located on this street when it began to be the Paseo de Gracia that is known today. day. The brand already expanded the establishment in 2015, when it had to renegotiate with the hotel to give it more space. Now, Chanel is in the same situation, but has already ruled out the current location and is looking for a larger store that can satisfy its sales perspective.
This movement does not cease to surprise, since Escada is a luxury brand that, until now, shared a location with other brands such as Hermès, Pinko, Versace or Fendi , and will now do so with brands aimed at an audience with a much higher purchasing power. minor like Naulover, Elisa Rivera or Javier Simorra.
Escada, according to the same sources, has signed the Phone Lead lease for two commercial premises, located at number 220 Roselló Street, and which together do not add up to more than 250 m2. These establishments were until now occupied by the home fashion chain La Perla Gris and Gris Home.
Last year, Escada abandoned its premises on Paseo de Gracia, which was rented by the French firm Zadig&Voltaire, as reported by idealista/news. The firm has a commercial network of ten own stores in Spain, distributed in Barcelona, Madrid, Bilbao, Valencia and Marbella. In addition, the company also has corners in El Corte Inglés centers in Alicante, Barcelona, Bilbao, Palma, Valencia, Zaragoza, and Marbella .
Luxury, in a big way
Escada's movement in Barcelona is gradually changing from that of the rest of its competitors, since luxury has been demanding larger premises for months, specifically on Paseo de Gracia. The French luxury brands Chanel and Dior, along with the Italian brands Gucci and Versace , are looking for larger premises in one of the main shopping streets in Europe. According to industry sources, these four firms have stores that do not exceed 700 m2, and are looking for much larger establishments, a complicated task for real estate consultants due to the limited availability of premises.
Chanel now has one of the most emblematic luxury stores in Barcelona , since it is located at the foot of the Majestic Hotel and is one of the first to be located on this street when it began to be the Paseo de Gracia that is known today. day. The brand already expanded the establishment in 2015, when it had to renegotiate with the hotel to give it more space. Now, Chanel is in the same situation, but has already ruled out the current location and is looking for a larger store that can satisfy its sales perspective.