Post by shetu35 on May 1, 2024 21:55:15 GMT -6
Now, it’s time to try to find out what stops these customers from buying your product or using it more frequently. This question also aims to identify whether there is any type of usability problem and what could be improved. How to create a persona: 4 steps Now that you know what a persona is, its importance, how it differs from the target audience and what your persona should respond to, check out a simple four-step process on how to create a persona below. 1st step: Write down assumptions and what you want to know Firstly, let's put down on paper all the information you already know about your users – or think you know. It is also necessary to list which data is important to have knowledge about. 2nd step: Survey your users This is the time to put assumptions to the test. Use it as a basis for the information you are trying to gather and develop the questions you will ask. When carrying out the research, you can choose either open-ended or multiple-choice questions, which cover qualitative and quantitative information.
Remember to ask questions on a personal level, as well as questions that address your product and competitors. The survey can be carried out in person, but also sent by email, WhatsApp or even carried out through a campaign on social media, however you prefer and have a better relationship with your consumers. 3rd step: Analyze the data Now is the time to analyze the information collected during the research. At first, you may have the Cayman Islands Phone Number List impression that there is a lot of data, but segmentation can be started simply, through demographic groups, for example. Start the process by dividing your consumers by demographic or even behavioral groups and analyze the particularities so that you can arrive at a more assertive image of who your users truly are. 4th step: Create your personas You will then use all this data to create your personas. It is also worth including a photo and naming each one. The idea is really that the persona has a personality. Then, share these profiles with all areas of your business to improve your customers' experience. ChatGuru ChatGuru helps your company develop and manage a personalized chatbot according to your and your customers' needs.
Made possible thanks to an Application Programming Interface (API), our customer service chatbot is integrated with WhatsApp, one of the most popular applications among Brazilians and enables interactive services and familiarity. With our technology, you can identify intentions and use existing resources to respond and resolve customer queries. For a hotel company, for example, it could help people who want information about how to book a room or even about apartment prices. It is worth noting that this technology recognizes several forms of the same question. To ensure successful communication, the development of ChatGuru chatbots takes your sales funnel into account. Throughout the contact process that is established, your team will be able to understand the stage at which each customer is and, thus, can establish the type of communication they should receive following the sales funnel, in addition to having the possibility of focus more attention on qualified leads.